Keep it Simple in Business to Boost Efficiency and Profit
KISS – Keep it simple, stupid
KISS – not the 1970’s glam rock band, but the Keep It Simple, Stupid or KISS principle. According to Wikipedia –
The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.
Many people complicate business . Following the KISS Principle, you can reduce business to just three key areas:
- Sales / Marketing
- Operations / Delivery
- Finance / Administration
Or, to put it another simple way – Get the work, Do the work, Get paid.
A business owner’s mission should be to engineer the optimum solution for these three areas. We can then maximise our efficiency, minimise our time and supercharge our profits.
1. SALES / MARKETING
Clearly, the old-school days of marketing are long gone. Putting an ad in the Yellow Pages, a classified in the local paper and doing a letter-drop is not the way to do things now. Picture this – you spend a load of money on a radio spot or an ad in a major newspaper. How many people will:
a) see it or hear it, then
b) take notice of it, then
c) be interested in it, then
d) actually be in your target market, and then
e) actually make a purchase?
The percentages as you go down the line are completely against you in this scatter-gun approach to marketing. Even worse, how do you even know if the strategy is actually working? And if you decide it’s not working, you face more delays and costs to try a new strategy.
Develop a modern web-based marketing strategy with integrated email and social media targeting. Then back it up by a streamlined sales system to pre-qualify leads and give you the best chance of finding new paying customers.
Focus on your sales and marketing systems to adopt tools and develop processes that are simple, reliable, efficient and effective. The benefits to your business will be enormous.
2. OPERATIONS / DELIVERY
Many traditional businesses are very strong on the operations and delivery side of the business. Often this is because they are being run by the ‘technician’ like the electrician or hairdresser or mechanic. These are the people who started the business because they knew how to do the work. But this can also be a trap – “Familiarity Breeds Contempt”, as they say.
It’s very easy to just do something the same way because that’s the way you’ve always done it. But when you really think about it, this kind of approach can go back decades. There could be generations of people learning how to do something in exactly the same way, without growth or new learning.
Give yourself the gift of a fresh look at your business. Down tools for a day and take a long, hard look at your business – even consider getting someone in for a new perspective. Do whatever you can to unpack your operations and delivery and find ways to systemise this critical aspect of how you actually do your work. Combine the extensive experience and intimate knowledge of your business with a fresh perspective for the ideal combination to boost your efficiency and maximise your effectiveness.
Simplify the core work of your business and implement systems and processes and you will reap the benefits of better profit margins and more time to spend doing the fun stuff in your business and your life.
3. FINANCE / ADMINISTRATION
Finance and administration might be at the boring and conservative back end of the business instead of the exciting and glamorous front end of sales and marketing. But we all know that without the stable foundation of a strong finance and admin department, a business is really just a house of cards, ready to blow over under the slightest breeze of discontent or trouble.
Develop simple, straightforward, accessible and practical systems and processes around your finance and administration functions. This will have great benefits in your business including improved profitability, better cash flow, improved tax management, excellent customer service and more.
KISS IN YOUR BUSINESS
“Simplify, Simplify, Simplify” should be the mantra for your business as you eliminate waste, trash complexity and knock out complications. Really focus on the three key areas of your business and strip back the layers until you reach the essence of each function. Then develop strong but simple systems and processes to produce your desired outcomes. Your future self will thank you for having the foresight to eliminate complexity wherever possible. Put simply, Simplicity is the Answer.